The Pakistan Pavilion at Expo 2025 Osaka marked the country’s National Day with a vibrant blend of cultural performances, elegant fashion, and a clear message about Pakistan’s economic and creative potential. Beginning on August 13 and concluding on August 16, the festivities have engaged visitors in a spirited celebration of Pakistan’s National Day. Leading Pakistan’s participation at this important global platform, Mr. Haroon Akhtar Khan, Special Assistant to the Prime Minister for Industries & Production, headed a delegation to Expo 2025 Osaka. Accompanied by Mr. Abdul Hameed, Ambassador of Pakistan to Japan and Section Commissioner General for Expo 2025, the delegation was warmly welcomed by Mr. Hisayuki Fujii, State Minister for Foreign Affairs of Japan; Mr. Koji Haneda, Commissioner General; and Mr. Hiroyuki Ishige, Secretary General of the Japan Association for the 2025 World Expo.
A Ceremony Filled with Pride The official National Day ceremony on August 14 at the National Day Hall “Ray Garden” was a proud moment for Pakistan’s presence at Expo 2025. Guests and dignitaries gathered as the national flag was raised and the anthem played, setting a dignified tone for the day.
In his keynote address, Mr. Haroon Akhtar Khan, Special Assistant to the Prime Minister for Industries & Production, spoke about Pakistan’s rich cultural heritage, its growing industrial base, and the opportunities for stronger trade and investment partnerships with Japan and the wider world. He noted that under the leadership of Prime Minister Mr. Shehbaz Sharif, Pakistan has made significant strides in various sectors of the economy, driven by a vision of innovation, digital transformation, and sustainable growth. Mr. Khan emphasized how Pakistan’s traditions and modern industries work in harmony to create value both domestically and internationally, and highlighted the Pakistan Pavilion’s role in sharing that message with over one million visitors to date.
In his address, Mr. Hisayuki Fujii, conveyed his heartfelt congratulations to the people of Pakistan on their National Day. He praised the strong ties between Japan and Pakistan, highlighting their shared commitment to friendship, cultural exchange, and cooperation.
Following the speeches, the Pakistan National Council of the Arts (PNCA) lit up the stage with folk dances from Punjab, Sindh, Balochistan, Khyber Pakhtunkhwa, Gilgit-Baltistan, and Kashmir, a vibrant mosaic of traditions and rhythms. The highlight of the program was, Taxila Odyssey, an artistic journey paid tribute to the ancient city’s Buddhist heritage and Pakistan’s historic role in its spread. The segment closed with patriotic songs, as the audience joined in to celebrate the unity and harmony of the Pakistani people. The ceremony concluded with the fashion presentation by Japanese designer Yuna Hattori (brand KANON), whose sustainable designs fused reclaimed Japanese kimono fabrics with traditional Pakistani textiles into one-of-a-kind creations.
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A Direct Conversation with the Media Speaking to a full house of Japanese and international media, Mr. Haroon Akhtar Khan outlined Pakistan’s export strengths, from textiles and leather goods to surgical instruments, and emphasized the nation’s drive for innovation. He reiterated Prime Minister Mr. Shehbaz Sharif’s vision to usher in a new industrial revolution and significantly enhance Pakistan’s exports. To achieve this, the Prime Minister has directed all ministries to work towards creating a business and investment-friendly environment for foreign businessmen and investors. Mr. Khan noted that Pakistan’s cultural heritage, from craftsmanship to performance, is not only a source of pride but also a catalyst for economic growth.
Mr. Khan thanked the media for their support in promoting the Pakistan Pavilion, noting its milestone achievement of attracting over one million visitors, making it one of the most visited pavilions at Expo 2025.
Launch of Booklet on Pakistan’s Trade Potential At the press conference, the Pavilion launched “Pakistan – A Land of Endless Opportunities,” a booklet showcasing the country’s global trade role and potential in key export and investment sectors. Available at www.pakistanexpo2025.com, it serves as a resource for investors, traders, and travelers.
Highlights beyond the Ceremony On the evening of August 14, guests enjoyed another special event of cultural performance followed by the continuation of Yuna Hattori’s cross-cultural fashion show. Later in the evening, Pakistan Pavilion hosted a National Day Dinner, offering guests an opportunity to experience Pakistan’s warm hospitality and cuisine. The festivities will conclude on August 16 with another evening of performances at the Pop-Up Stage, South.
A Lasting Impression Over three days, the Pakistan Pavilion presented a confident and welcoming image of the country, proud of its traditions, ambitious in its goals, and ready to engage with the world.
The combination of cultural performances, high fashion, and a forward-looking economic message made National Day one of the most memorable highlights for Expo visitors. Located in the Saving Lives thematic zone, the Pavilion has become a must-visit destination for visitors from across Japan and around the world. Its unique theme, “The Universe in a Grain of Salt,” offers an immersive experience built around Pakistan’s iconic Pink Rock Salt, a symbol of purity, resilience, and a vision for a sustainable and inclusive future.
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To explore the Pakistan Pavilion’s experiences and initiatives at Expo 2025 Osaka, please visit: www.pakistanexpo2025.com
Follow the journey on Instagram, X, Facebook, LinkedIn, and TikTok: @pakatworldexpo
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About World Expo 2025 Osaka:
Expo 2025 Osaka is an ongoing world exposition bringing together nations, organizations, and individuals to address global challenges and showcase innovative solutions under the theme “Designing Future Society for Our Lives”, with the sub-themes “Saving Lives”, “Empowering Lives”, and “Connecting Lives”. The Pakistan Pavilion is celebrating the nation’s rich cultural heritage, innovative spirit, and philosophical depth under the theme “The Universe in a Grain of Salt”. Through immersive exhibits and interactive experiences, the Pavilion is inspiring global audiences and fostering international collaboration.
About Trade Development Authority of Pakistan: The Trade Development Authority of Pakistan (TDAP) is the premier government agency dedicated to fostering, promoting, and enhancing Pakistan’s international trade. With a mission to boost the country’s exports and connect Pakistani businesses to global markets, TDAP plays a pivotal role in trade development.
Our comprehensive services encompass market research, trade promotion, capacity building and facilitating business collaborations. TDAP is committed to creating a conducive environment for businesses to thrive, driving economic growth, and contributing to the sustainable development of Pakistan. As the gateway to international trade opportunities, TDAP strives to empower Pakistani enterprises, encourage innovation, and build enduring partnerships on the global stage. We invite businesses, investors, and stakeholders to collaborate with us in shaping a vibrant and competitive future for Pakistan’s trade sector.
