On the occasion of International Radio Day, I extend my greetings to radio professionals, broadcasters and listeners, and to all those who contribute to the vital work of audio communication in Pakistan and around the world.
This day recognises the unique role of radio in informing, educating and connecting people across cultures and geographies. For more than a century, radio has shaped public discourse and public life. It remains a companion medium that educates and entertains without demanding undivided attention, allowing people to stay informed as they go about their daily lives.
The theme for International Radio Day this year focuses on the relationship between radio and artificial intelligence. It acknowledges how new technologies can support broadcasters when used ethically and responsibly, while respecting professional judgement and creativity. In the digital era, AI offers opportunities to enhance accessibility, improve audience engagement and strengthen the delivery of public service information. Its careful use in production, transmission, audience assessment, feedback and research can further strengthen the medium, while the human voice and editorial integrity remain radio’s core strength.
In Pakistan, radio has been an integral part of our national journey since independence. Radio Pakistan has played a historic role in sharing trusted information, promoting cultural heritage and giving voice to the diversity of our languages and perspectives. It has offered clarity and reassurance in times of difficulty, from natural calamities to periods of rapid change, and has sustained dialogue within our society. Today, Radio Pakistan broadcasts in 26 languages, a reach unmatched by any other medium.
For millions of Pakistanis, radio remains part of everyday life. It accompanies farmers in the fields, drivers on long roads and families in homes where electricity or internet access may be uncertain. In moments of emergency, it provides timely guidance. In quieter hours, it offers education, culture and a sense of connection. This practical presence in daily routines explains why radio continues to matter across regions, generations and income levels.
Even as we witness rapid technological transformation, the relevance of radio remains undiminished. While television viewership is declining in many parts of the world, radio listenership is showing renewed strength, particularly among young audiences including Gen Z. This reflects the adaptability of radio and points to a promising future. By embracing online streaming, social media and digital broadcasting innovations, radio has expanded its reach while preserving the immediacy and intimacy that define it.
Radio continues to be a medium of trust and inclusion. It reaches communities beyond the reach of other technologies, elevates voices from across the country and strengthens social cohesion. In an age of complex information flows, it stands as a reliable source of credible news, public service information and cultural expression.
On this International Radio Day, let us recognise the dedication of radio professionals and reaffirm our commitment to support this timeless medium. By approaching new technologies with care and responsibility, we can ensure that radio remains vibrant, accessible and responsive to the needs of all citizens.
I wish all listeners and radio professionals continued success in their service to society.
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