Minister of Industries and production, Syed Murtaza Mahmood has said that women workforce from rural areas will be trained to work with industrial units in order to uplift their socio-economic status and rural development itself. For the purpose, the minister asked the Pakistan Industrial Technical Assistance Centre (PITAC) to launch an awareness campaign and announce special incentives for women who take admission in training for learning the skills. The minister expressed these views while chairing a meeting of heads of attached departments of the ministry here on Tuesday while a delegation of Surgical Instruments Manufacturers Association of Pakistan (SIMAP), Sialkot attended the meeting especially. Chief Executive Officer of National Productivity Organization (NPO), Alimgir Chaudhry gave a detailed feedbac particularly about improving productivity in export industries, assessment of chain management, inventory management, energy management and quality production checked in 9 factories operating in Sialkot. Chairman of SIMAP, Yousaf Hassan Bajwa proposed foreign branding of surgical exports of Pakistan and saught support of the government to creat a company in order to reorient the brand image of Pakistani products globally. The minister encouraged the idea of the SIMAP regarding the global branding of exports and advised the association to take it up at private level. He also ensured government support at all levels for this highly critical proposal. The minister suggested to use the success story of Sialkot sports goods for improving the global market profile of other products as well. Another aspect was discussed was the lack of testing and certification regarding medical equipment for exports in European and Central Asian markets. At the moment only SGS is providing this facility which is very expensive and also cannot do the certification of all surgical companies in Pakistan. It can take up the certification of 30 to 35 companies in one year, Chairman of SIMAP informed. Chief Executive Officer, Pakistan Stone Development Company (PASDEC), Babar Miraj Shami unfolded market plan regarding granite and marble industry in Pakistan and added that mostly the product is mined through blasting which causes 70% of the product loss of the product. He requested for measures to stop the practice by taking up the issue with the provincial government. He saught the government support for marble industry by financing the stalls held in different fairs worldwide including China, USA, Italy, Turkiya and UAE in addition to establishing wherehouses in China and Italy.
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