President Dr. Arif Alvi has asked the Ministry of National Food Security and Research (NFSR) to chalk out a plan of action focusing on enhancing export of mangoes. He said that value addition and an aggressive marketing strategy needed to be devised with an object to explore new markets for mango exports. The President gave these remarks while chairing a meeting to increase the export of mangoes through trade diplomacy and showcasing of Pakistan’ superior quality mangoes in the international market. The meeting was attended by Syed Fakhar Imam, Federal Minister for National Food Security and Research (NFSR), Secretary Foreign Affairs, Mr. Sohail Mehmood, Secretary Commerce, Mr. Yousaf Naseem Khokhar, Chairman PARC, Dr. Muhammad Azeem, Secretary Aviation, Mr. Hasan Nasir Jamy, and Mr. Waheed Ahmed, Patron in Chief, All Pakistan Fruits and Vegetable Exporters Association.
Syed Fakhar Imam briefed the President about the issues and challenges being faced by the exporters and growers. He emphasized the need for adopting best agricultural practices to increase mango yield. President Arif Alvi remarked that Pakistan needed to upgrade its current marketing strategy to enhance the export of Pakistani mangoes. The President said that mangoes had great export potential and directed the concerned ministries to take effective measures by up-grading the existing facilities, introducing modern farming techniques and training of human resource which would greatly bolster the export of mangoes. He underscored the need for better coordination among the growers, exporters and concerned ministries and organizations that could help increase the export of agricultural products.
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