Advisor to the Prime Minister on Aviation Sardar Mahtab Ahmad Khan has inaugurated a new corporate look of Pakistan International Airlines (PIA) here on Friday in Islamabad. PIA has introduced a new corporate look of PIA with its logo and design to include a painting of the Markhor; our national animal which inhabits the mountainous regions of Pakistan. Advisor to PM on Aviation Sardar Mahtab was the chief guest of this ceremony. Besides high officials of PIA and Civil Aviation, including Secretary Aviation, Irfan Elahi, President and CEO, Musharraf Rasool, COO, Zia Qadir, CCO, Bilal Munir Sheikh, Chief Technical Officer, Amir Ali, HR Chief, Asma Bajwa were also present on this occasion. Sardar Mehtab Ahmad khan shared that PIA has taken a progressive step to rebuild its image in the world and it is a gradient endeavor to rebrand PIA which highlights our commitment to the preservation of the Markhor; our national animal. PIA has introduced a new corporate of planes’ exterior including its logo while cockpit of PIA planes integrates the Pakistan’s flag, accompanied by PIA; written in English and Urdu. On this occasion, CEO Musharraf Rasool also gave a detailed briefing. He said that official logo of PIA has been changed with the image of our national animal Markhor; and we are constantly trying to achieve the target to make Pakistan International Airlines, a top of the list airline of the world. We are trying to upgrade the level and standards of given facilities and we are approaching different proposals and strategies to get success. Sardar Mahtab Ahmad Khan further expressed that we have introduced world class facilities for the local and international fights and it is our foremost commitment to win the hearts of our passengers. “I appreciate the efforts to rebrand the image of PIA and this strategy is practiced worldwide. Markhor is a national animal which is a fighter and does not lose heart in the hard time as he has courage to climb the mountain regardless of the difficulties. PIA will also touch the heights in the same manner”, he further added.
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