Embargoed Not to be published, broadcast, uploaded or shared on social media before 19 October 2026

PR No. 292

Message by Bibi Asifa Bhutto Zardari, First Lady of the Islamic Republic of Pakistan, On the occasion of Breast Cancer Awareness Day, 19 October 2026

Islamabad: October 18, 2026

On Breast Cancer Awareness Day, I want to remind women across Pakistan that their health matters and that they should never hesitate to seek medical advice when they have concerns about their health.

Breast cancer affects women and families in many different circumstances. For a woman facing the disease, the experience can bring fear and uncertainty. For her family, it can also be a difficult time. This is why awareness and support are so important.

Early attention to changes in one’s health can help women seek appropriate medical advice in time. I encourage fellow women to be attentive to their health and to speak to qualified healthcare professionals whenever they have concerns. Awareness should help us replace fear and silence with informed decisions and timely care.

Families have an important role to play as well. Women should feel comfortable discussing their health concerns with those close to them and should receive encouragement when they seek medical care. A supportive family can make it easier for a woman to face the challenges that come with a serious illness.

We must also ensure that accurate information about breast cancer reaches women and families across Pakistan. Healthcare professionals, community organisations, civil society, the media and educational institutions can all help create greater awareness and encourage women to seek appropriate care.

I also want to recognise the women who are living with breast cancer and those who have gone through treatment. Their strength deserves our respect, and they should know that they have the support of their families and communities.

I appreciate the doctors, nurses, healthcare workers, volunteers, patient organisations, media workers and others who work to create awareness and support the women affected by breast cancer. Their efforts help women and families navigate a difficult journey with greater understanding and support.

On this day, let us speak more openly about breast cancer and encourage the women around us to give their health the attention it deserves. Let us ensure that no woman feels alone in seeking care or in facing this disease.

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