Mr. Hussain Muhammad, Consul General of Pakistan in Dubai, inaugurated the Pakistan Pavilion at the 30th edition of Beautyworld Middle East 2026, being held from 6–8 October at the Dubai World Trade Centre. He was accompanied by Mr. Ali Zeb Khan, Trade & Investment Counsellor, and Mr. Muhammad Haroon Chaudhry, Counsellor.
The participation of Pakistani exhibitors at the premier international exhibition has been facilitated by the Trade Development Authority of Pakistan (TDAP), in coordination with the Commercial Section of the Consulate General of Pakistan, Dubai.
Four (04) Pakistani exhibitors are participating under the umbrella of TDAP, showcasing Pakistan’s growing capabilities and high-quality products in the beauty and personal care sector.
Speaking on the occasion, Consul General Hussain Muhammad highlighted Pakistan’s growing potential in the beauty and personal care industry, particularly in beauty instruments, skincare and haircare products, and cosmetics.
“The UAE is an important market for Pakistani exporters and a strategic gateway to the wider region. Beautyworld Middle East provides our companies an excellent platform to showcase quality Pakistani products, build business linkages and explore new markets,” he said.
The Consul General appreciated the participating companies for promoting Pakistan’s exports and encouraged them to capitalize on the opportunities offered by the UAE’s dynamic beauty and cosmetics market.
On this occasion, Mr. Ali Zeb Khan said that the UAE's growing beauty and cosmetics market present a key opportunity for Pakistani manufacturers/exporters to expand their reach. With the UAE being a key destination market and global hub, there has been a rising trend in Pakistani exports of these products to the UAE.
Beautyworld Middle East brought together the global beauty industry, with more than 1,400 exhibitors from 70 countries showcasing products and innovations across fragrances, cosmetics and skincare, hair care, beauty technology, machinery and packaging, perfumery, and personal care and hygiene.
