Federal Minister for Climate Change and Environmental Coordination, Senator Dr. Musadik Malik, held a meeting today with the International Advisory Board of the Samson Group of Companies, led by Lord Amir Sarfraz of Kensington, Member of the House of Lords (UK), and General Patrick Sander, former Chief of the British Army.
The meeting focused on promoting eco-tourism in Pakistan, particularly in the northern regions, through sustainable development models that balance economic growth with environmental preservation. Dr. Musadik Malik emphasized the importance of developing tourism in a manner that safeguards the country’s natural landscapes and biodiversity while generating livelihood opportunities for local communities.
The discussion also highlighted the Samson Group’s ambitious commitment to plant 100 million trees across Pakistan as part of its Corporate Social Responsibility (CSR) initiative. The Minister appreciated this large-scale plantation effort and reaffirmed the Government’s support for private sector partnerships that align with Pakistan’s broader environmental and climate resilience objectives.
Dr. Musadik Malik underscored that such collaborations play a critical role in advancing Pakistan’s green transition and achieving national reforestation and sustainability targets.
