H.E. Hussain Muhammad, Consul General of Pakistan in Dubai, along with Mr. Ali Zeb Khan, Trade & Investment Counsellor, inaugurated the Pakistan Pavilion at the ISM Middle East 2025 held from 15 to 17 September at the Dubai World Trade Centre.
Two firms under the umbrella of the Trade Development Authority of Pakistan (TDAP), while 17 other Pakistani companies are showcasing their products independently. Pakistani companies are presenting a diverse range of premium confectionery, baked and frozen products, biscuits, cakes, chocolates, candies, chips, and snacks.
H.E. Hussain Muhammad, Consul General emphasised that Pakistan’s participation at ISM Middle East reflects our growing strength in the global confectionery and snack industry. “The presence of Pakistani firms at this premier platform highlights the quality, diversity, and competitiveness of our products and helps in strengthening trade linkages with the UAE, the wider Middle East, and beyond. Such engagements will open new avenues for Pakistani exporters in international markets”, added the Consul General.
While highlighting the significance of the event, Mr. Ali Zeb said that participation in the largest confectionery and snacks trade exhibition provides an ideal opportunity for Pakistani companies to get access to global markets and enhance business collaborations.
This year’s exhibition has drawn more than 700 exhibitors from over 60 countries. The MENA region continues to record strong year-on-year growth in snack consumption, making it one of the fastest-evolving markets for health-focused, eco-friendly, and culturally adapted snacking solutions.
