Federal Minister for National Heritage and Culture, Muhammad Aurangzaib Khichi, has expressed deep appreciation for the team behind "Umro Ayyar- A New Beginning" as the film represents Pakistan at the Shanghai Cooperation Organization (SCO) Film Festival in China.
In a message shared on Friday, the Minister said that the film’s participation as “a proud moment for Pakistani cinema,” calling it more than just a movie “a celebration of our heritage, magic, and imagination.”
He noted that Umro Ayyar stands as a testament to Pakistan’s rich storytelling traditions and creative excellence and praised its role in showcasing the country’s cultural identity to international audiences.
“The selection of this film at a prestigious global platform like the SCO Film Festival is not only an achievement for the filmmakers but also a reflection of Pakistan’s growing presence in the world of cinema and arts,” he added.
He reaffirmed the government’s commitment to supporting creative industries and promoting Pakistan’s diverse cultural heritage worldwide.
He said that "Umro Ayyar is a New Beginning," draws inspiration from classic folklore, and reimagines it for modern audiences, blending fantasy with elements of national pride and identity.
