Federal Minister for National Food Security and Research, Rana Tanveer Hussain, inaugurated the Grand National Olive Gala 2024 as the Chief Guest. During the event, he visited various stalls showcasing a wide range of olive-based products. The Federal Minister appreciated the efforts of all individuals involved in the olive value chain, emphasizing its pivotal role in Pakistan's agricultural development. In his address, Rana Tanveer Hussain highlighted the growing importance of the olive sector, terming it an emerging industry that not only promotes agricultural development but also contributes to combating climate change, alleviating poverty, and transforming barren lands into lush olive groves. He noted that olive cultivation has strengthened the local economy and eliminated the need for olive imports. Additionally, private sector efforts have led to the export of olive oil, with over 70 new startups now active in the sector. The Minister expressed gratitude to the Italian government for its valuable technical assistance in developing Pakistan's olive industry and invited Italian companies to invest further in this promising sector. Federal Minister Rana Tanveer Hussain reaffirmed the government’s commitment to advancing the olive value chain and underscored the need for innovation, partnerships, and investments to unlock the full potential of Pakistan's olive industry.
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