Mr. Muhammad Asad Islam Mahni, Additional Secretary Industries & Production Division, inaugurated the four-day International Training workshop on Strategic Marketing for Digital Transformation in Islamabad. In his opening remarks, he commended the Asian Productivity Organization (APO) for its significant contributions to the development of the Asia-Pacific region. He emphasized that now is the time to renew our commitment to achieving APO’s vision of “Inclusive, innovation-led productivity growth in the Asia-Pacific.” The International workshop, organized by the APO in collaboration with Pakistan's National Productivity Organization (NPO), brings together 18 international participants from APO member countries Mongolia, Nepal, Bangladesh, Indonesia, Thailand, Vietnam, Cambodia, and Turkey along with 10 local participants from Pakistan. The primary aim of the workshop is to empower marketing professionals to craft and implement effective digital marketing strategies that drive business growth. Honorable Additional Secretary warmly welcomed the international delegates and expressed his gratitude to both the APO and NPO for addressing this timely and critical topic. He highlighted that collaboration between APO and NPOs will foster solutions to the emerging challenges in marketing for digital transformation. Speaking at the opening ceremony, he emphasized that the workshop represents a key initiative towards enhancing the region’s capacity for digital transformation. CEO NPO Mr. Muhammad Alamgir Chaudhry extended his appreciation to the Additional Secretary, the APO Program Officer, and the distinguished international resource speakers. He also welcomed the international and local participants, noting that Pakistan is already on the path to digital transformation. He further briefed the audience on the NPO’s key initiatives, including the National Productivity Master Plan and the Productivity Measurement System. The Master Plan will offer a strategic framework to boost productivity across Pakistan, while the Measurement System will facilitate productivity-linked wages—an essential step towards improving work efficiency and outcomes. The CEO further elaborated that renowned experts from Malaysia and Pakistan will guide participants on the latest trends, tools, and best practices in strategic digital marketing. Topics will include digital marketing strategies, data-driven decision-making, and customer-centric approaches, ensuring that the workshop provides a comprehensive learning experience. Mr. Dong Jin Lee, Program Officer at the Asian Productivity Organization (APO) in Tokyo, Japan, underscored the importance of this event, stating: “The workshop will provide a valuable platform for knowledge sharing and networking among marketing professionals across the region. We remain committed to supporting productivity growth and competitiveness in member countries through initiatives like this.” Participants have expressed their enthusiasm for the workshop, anticipating engaging sessions and practical insights they can apply within their respective organizations.
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