PR No. 12
CHAIRMAN PRIME MINISTER'S YOUTH PROGRAMME MEETS WITH MD OF PAKISTAN TOURISM DEVELOPMENT CORPORATION
Islamabad: April 02, 2024

In a significant move aimed at advancing Pakistan's tourism sector, Chairman Prime Minister's Youth Programme, Rana Mashood Ahmad Khan, held a crucial meeting with Managing Director of Pakistan Tourism Development Corporation (PTDC). During the meeting, M.D P.T.D.C provided a comprehensive briefing to the newly appointed Chairman regarding the operational framework and initiatives of PTDC. The discussion centered on strategies to bolster Pakistan's tourism potential and engage all relevant stakeholders in this endeavor. Chairman Rana Mashood Ahmad Khan commended the federal government's efforts in promoting tourism and emphasized the need for further enhancement. He proposed the establishment of camping sites and tourism facilitation centers across all provinces, aimed at facilitating tourists and promoting local attractions. Furthermore, Chairman Mashood highlighted the importance of extensive promotion of the "Salam Pakistan" portal, a dedicated platform designed to guide and assist tourists visiting Pakistan. He stressed the significance of leveraging technology to provide seamless experiences for travelers. In addition, Chairman Mashood proposed the establishment of a dedicated Helpline for tourism facilitation, aimed at providing assistance and guidance to tourists throughout their journey in Pakistan. Furthermore, to harness the power of digital media, it was announced that a young vloggers training program will be conducted to empower and equip aspiring content creators with the skills and knowledge to promote tourism in Pakistan through engaging digital content. The meeting concluded with a shared commitment to collaborate closely in implementing these initiatives to unlock Pakistan's vast tourism potential and showcase its rich cultural heritage and natural beauty to the world.

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