The internationally acclaimed trendsetting innovative 3-day ‘Texworld Evolution Paris’ opened, on the 5th February, as the central attraction for global fashion and apparel industry. With over 1300 companies from around the globe catering to future vogue and sourcing requirements. The exhibition was held at the Porte Des Versailles, Paris. Bringing to the forefront an unmatched variety of fabric, accessories and finished products for the apparel and garment industry, the Denim Village remained the spotlight. With a total of 19 enterprises, the Pakistani exhibitors had a substantial presence and impact. 13 companies participated under the banner of the Trade Development Authority of Pakistan (TDAP) whereas 6 exhibited independently. TDAP led Pakistan Pavilion was coordinated and promoted by the Trade & Investment section of the Pakistan Embassy. Their diverse product display included eco-friendly fabrics, cotton & denim blends, drapery, embroidery, silks, sportswear, inclusive of cotton & denim blends, shawls, trims, men’s/ladies & children’s wear and a woollen range. Among the participants were: Be Be Jan Pakistan, Glamour Garments, Munir Textile Mills, Liberty Mills, Sapphire Finishing Mills, Sarena Textile Industries, Shahtaj Textiles, Shekhani Industries, A & J Apparel, Fashion Channel, H. Sardar Ali Akhtar Ali, Ijaz Apparel, Karsaz Textiles, MRC Textiles, MS Apparel, MYM Knitwear, Premium Textile Mills, Sami Exports & Sesil. Asim Iftikhar Ahmad Ambassador of Pakistan to France, inaugurated the Pakistan Pavilion. He greatly appreciated the efforts that went into setting up the stalls to ensure promoting Pakistan as a major sourcing destination in the competitive environs of the TexWorld 2024. The Ambassador and the Trade & Investment Counsellor had detailed interaction with the representatives of the Pakistani companies who were eager and prepared to showcase their products and establish contacts with clients. An evening reception was hosted for the Pakistani participants by Ms. Arooj Mehwish Rizvi, Pakistan’s Trade & Investment Counsellor. The Ambassador welcomed the participants and lauded their efforts to enhance Pakistan’s exports. Views were exchanged on the need for innovation and value addition for optimal benefit. The participants appreciated the efforts undertaken by the mission’s commercial section in arranging B2B meetings, establishing their stalls at prominent locations and facilitation throughout their stay. This exhibition not only served as a platform for business networking but also highlighted Pakistan's commitment to innovation and quality in the global textile and apparel industry.
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