The Chainstore Association of Pakistan (CAP) and its member brands have come forward to help Pakistanis fight the novel coronavirus by pledging to donate 5 million cotton face masks. This collaboration brings together over 200 of Pakistan's leading retail brands together for a common united philanthropic endeavor.
In conjunction with the Ministry of Information and Broadcasting, this united initiative aims to launch the global #Masks4All campaign in Pakistan and shall work together to manufacture and donate cotton masks via its distribution partner, SabSaath.org – an initiative of Zaman Foundation.
#Masks4All is a global grassroots campaign to show how Governments of Japan, HongKong, Czech Republic, Austria, South Korea etc have made cotton/home-made face masks mandatory in public and they were able to control the spread of the virus very quickly. Countries with mandatory mask laws have 100x lower COVID-19 rates than other countries.
CAP intends to partner with the Government to make this a national movement of all members of society men/women/stitchers/tailors etc making cotton/cloth masks at home so that the entire nation can mobilize and accomplish this task without direct government help.
This pledge inaugurates one of the most potent public-private partnerships in response to the novel coronavirus by bringing together multiple organizations aligned towards one common goal: Pakistanis helping Pakistanis.
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