Secretary Information and Broadcasting, Mr. Akbar H. Durrani has directed publicity officers of all Federal Government Ministries and Divisions to proactively play their role in dissemination of accurate information and highlight achievements of their respective Ministries.
The Secretary Information was talking to Publicity Officers in a weekly performance review meeting held at the Ministry of Information and Broadcasting this morning.
The Secretary while appreciating role of PROs in pursuing the government agenda of provision of accurate information to media, underscored the need of close coordination among all wings of the Ministry for better projection of daily activities. He also directed the PRO at Ministry of Health Regulation to further intensify the awareness campaign for pubic regarding the recent outbreak of Corona Virus. He said that so far, due to active involvement of Ministry of Information, media has been engaged to effectively disseminate the pubic service messages on Corona Virus. Public now has better understating and the panic has been drastically reduced.
While commenting on fake and unconfirmed news, the Federal Secretary Information directed the Publicity Officers that such news must be taken to task. He said that soon a meeting with concerned regulators will be held to further streamline the mechanism of courting the fake news.
All the PROs were directed to make their monthly performance charts which will be incorporated in a newsletter of the Ministry of Information.
The Secretary Information and Broadcasting noted with satisfaction that since last month, specially after each Monday performance review meetings were initiated, the role of PROs and their performance has improved manifold.
The meeting took stock of publicity related activities of all Ministries and Divisions. All the PROs appraised the Secretary Information on weekly publicity and media rated activities of their respective Ministries.
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