PR No.122 Training Workshop on “Strategic Communication & Media Engagement” concluded at Pakistan Provincial Services Academy (PPSA), Peshawar Islamabad: June 26, 2019

A two-day capacity building workshop on “Strategic Communication & Media Engagement” for the 83rd Batch of civil service officers of KPK Government concluded at the PPSA here today. This training workshop was organized by ‘Pakistan Peace Collective’ (PPC), a research & communication project of the Ministry of Information & Broadcasting. The workshop aimed to refine the skills and understanding of the participants about the significance of media interaction during crisis situations. The participants of the workshop comprised 34 senior government officials. The sessions on the concluding day of the training, were designed to sensitize the participants with the Emerging Trends & Challenges in the use of Digital Media by identifying Fake News. Mrs. Farah Hamid Khan, DG PPSA and Mian Shabbir Anwer CEO PPC in their concluding remarks elaborated upon the significance of the training workshop in refining the skills of the participants to cooperate with the media during any crises situation. The training module for the said workshop was designed to enhance the capacity of the government officials by utilizing appropriate media management techniques and language set to promote public resilience against violence extremism. *****

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