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Muhammad Abubakar Umer has been appointed Prime Minister’s Focal Person on Digital Media on honorary basis. In 2019-2020, Abubakar did his masters in Communications Governance from the London School of Economics as a Chevening Scholar. Since then he has been working with the Institute for Art and Culture as Lead Strategic Communications. Abubakar has also served for 5 years in Punjab and introduced the very first Digital Media Wing; the third arm of the DGPR to meet the modern day needs of communication with the public. DMW in Punjab provided real-time feedback from the people that helped deliver services efficiently and improved governance in Punjab under CM Shehbaz Sharif. Later on, the federal government replicated this model and introduced by setting up DMW under Ministry of Information & Broadcasting in Islamabad. Abubakar hails from Shakargarh and did his bachelors in Computer Engineering from LUMS as an NOP scholar. He has worked in IT field both in private and public sector.