Egypt’s Ambassador to Islamabad, Tarek Dahrough, met Special Assistant to Prime Minister on Overseas Pakistanis and HRD, Syed Zulfikar Bukhari today on Wednesday and discussed avenues to increase people to people contact between the two countries through tourism. The Ambassador and the SAPM expressed interest to extend mutual cooperation between Pakistan and Egypt in the field of tourism. During the meeting, the SAPM gave an overview of Pakistan’s tourism efforts, including the idea of launching of brand Pakistan for tourist’s attraction and support, and briefed the ambassador about government’s efforts in the field of tourism. Bukhari reaffirmed Pakistan’s commitment to facilitate and attract the tourists in all possible ways and said the government had planned to launch the branding of tourism in Pakistan which has been postponed due to Covid-19. Dahrough said he hoped both the countries would forge cooperation in tourism sector and Egypt would cooperate in Pakistan’s tourism branding project through all possible avenues.