NOT TO BE PUBLISHED/BROADCAST/TELECAST BEFORE THE MORNING OF 27TH SEPTEMBER, 2019 PR No. 207 Message from Dr. Arif Alvi President Islamic Republic of Pakistan (On the occasion of World Tourism Day 27th September, 2019) Islamabad: September 26, 2019

The significance of world's tourism industry as a major source of employment and poverty alleviation is undeniable. This year's World Tourism Day theme "Tourism and Jobs: A better Future for All” is a conscious reminder to the world to invest in human resource development and improve social life through tourism. Furthermore, tourism is a key to earning foreign exchange and an effective tool to bring diverse people close to one another, thereby promoting tolerance. Therefore, Pakistan celebrates the World Tourism Day as a nation proud of its glorious past and cultural heritage. Tourism Sector plays a key role in enhancing socio-economic status of a country and uplifting the standard of life of local population. It also improves infrastructure by providing amenities to the people living in far flung areas, enabling them to become productive citizens of the country. Tourism is, therefore, a multi-sectoral activity. The Government is fully aware of the immense tourism potential in Pakistan and is aiming to transform it into a vital industry. Pakistan is home to rich cultural heritage, most significantly Indus valley, world's ancient civilization. We are motivated to make Pakistan an attractive tourist destination by attracting both local and foreign tourists. Therefore, progress in infrastructure development and wider communication network is a top priority. NOT TO BE PUBLISHED/BROADCAST OR TELECAST BEFORE THE 27TH SEPTEMBER, 2019

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